What is REACH?
At Developing People Group, we believe that leadership isn’t one-size-fits-all, and that real influence begins with self-awareness. That’s why we use REACH, a dynamic tool designed to help individuals and teams understand how they influence others and how they can grow. But REACH isn’t just another personality test. It’s a research-backed model built on 80+ years of behavioral study, designed to equip people at every level with the insight and agility to lead with confidence.
The Heart of REACH: Relating and Achieving
REACH is built around two powerful dimensions:
Relating – how a person emotionally engages with others
Achieving – how a person approaches tasks and goals
These dimensions aren’t just labels, they help uncover the core of how someone shows up in day-to-day work, relationships, leadership, conflict, sales, learning environments, and more. Whether someone leans toward being expressive or guarded, urgent or methodical, REACH helps reveal patterns that can be strengthened, adapted, or leveraged to improve outcomes.
The Four Influence Profiles
By combining the Relating and Achieving styles, REACH identifies four core influence profiles:
Coach – Energetic and people-driven, Coaches act fast and lead with connection.
Counselor – Thoughtful and warm, Counselors think deeply and care deeply.
Driver – Focused and assertive, Drivers move fast and aim high.
Advisor – Steady and strategic, Advisors plan carefully and execute with precision.
Each profile offers unique strengths and growth opportunities, and no style is better than another. What matters is how well someone can REACH across styles to connect, lead, and adapt.
What Makes REACH Different
Unlike many assessments that simply describe you, REACH goes further by measuring your REACH Quotient (RQ) — a reflection of your agility in applying emotionally intelligent skills across situations. RQ isn’t static; it can grow over time. And because REACH is built with leadership development in mind, it’s highly actionable across hiring, coaching, team development, and organizational culture.
Why It Matters
Teams equipped with REACH don’t just understand each other, they work better together. Leaders develop greater emotional agility. Communication improves. Conflict becomes more manageable. Culture gets healthier. REACH gives you a shared language to grow your people and your impact.
Ready to discover your REACH?
Whether you're building a team, leading change, or looking for a better way to develop people, REACH gives you the tools to move forward with clarity and purpose. Let's start the conversation.